With a sharp eye for strategy and a passion for flawless execution, I help brands cut through the noise and connect with their audience in meaningful ways. Whether you’re building from the ground up or refining your market presence, I bring a tailored, results-driven approach to elevate your brand and drive growth.
With over 15 years of experience, I am a strategic brand and digital experience leader with passion for transforming ambitious ideas into high-impact marketing and commercial solutions. From launching luxury e-commerce platforms for luxury brands to spearheading omnichannel innovation in the beauty industry, I’ve helped iconic brands elevate their digital presence and deliver seamless consumer experiences.
With an MBA from Wharton and a BS from NYU Stern, I blend analytical rigor with creative thinking to build brands that resonate. Let’s shape what’s next for your brand.
Each brand and project have its individual needs and context, so engagements are customized to suit the key performance indicators and goals for that client. Our goal is to offer flexibility and personalization to each brand and business we work with.
Let’s work together to create a strategic plan for your business, connecting your big-picture vision to your bottoms-up operation, to create an action plan, anchored in data-driven KPIs (key performance Indicators).
You have an incredible idea, with bones to execute – and now it is time to get it done. I am ready to dive into your project at any stage and get it over the finish line, with precision to detail.
You’ve got a great idea or product, and just need to figure out how to build – I will be your right-hand, guiding you through key elements of brand building, go-to-market. Once you’re ready to get the word out there, we’ll work together to ensure your marketing plan is executed flawlessly.
Sonia excels at translating complex data into actionable insights, consistently demonstrating a data-
driven approach to drive the business forward. Whether it’s navigating through uncertain,
transformational environments or leading strategic online decision making for our brands, Sonia has
been a champion for our team bringing a thoughtful, highly detailed approach to problem solving.
While focused on long-term strategy she incorporates big-picture thinking into detailed day-to-day
operations.
She is a visionary who has enabled us to deliver game-changing global omnichannel consumer
experiences to our consumers. Her work has resulted in integrating the best of both digital and retail
worlds for an AI beauty encounter that delights our consumers…She is a true entrepreneur who
navigates the corporate structure gracefully to deliver to the bottom line.
Sonia is an excellent leader when it comes to driving projects. She gives clear and detailed direction
when communicating within the team, as well as cross-functionally… She has a wonderful, positive
attitude and great personality that makes working together incredibly rewarding.
I’d love to get to know your company and project further, so please shoot me an email to find some time to connect.
